Factors Affecting Fast Food Restaurant Image in Peshawar: Moderating Role of Customer Personality Traits
Relating unique identity of product with consumer buying behavior is not so straight forward. Many factors need to be studied in order to investigate this relationship. This study was conducted to see the direct effects of various marketing elements including brand name, service quality, food price...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management
2021
|
| Subjects: | |
| Online Access: | View Fulltext in Publisher |