Assessment of Consumers Acceptance of E-Commerce to Purchase Geographical Indication Based Crop Using Technology Acceptance Model (TAM)
Diffusion of Information and Communication Technology (ICT) in every aspect of life has made the applications of e-commerce a fundamental part of marketing. Hence using e-commerce to market Geographical Indication (GI) based crops is quite essential for the survival of the growers associated with su...
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |