Influence of Key Performance Indicators in Marketing on the Financial Situation of Wine Producers Using ICT
Marketing is one of the key elements of the success of all companies, including the wine sector. Given the importance of wine producers for agriculture, it is important to define and monitor key performance indicators in marketing (KPIs) for a successful stay in the market and a competitive position...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics and Management
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |