The 'Continuously Morphing' retail TNC during market entry: interpreting Tesco's expansion into the United States
One important element of recent conceptualizations of the distinctive nature and challenges of retail transnational corporations (TNCs) is a focus on the mutual transformation of both the markets entered by the retail TNCs and, reciprocally, of the organizational structures of the firms themselves....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2010-10.
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| Subjects: | |
| Online Access: | Get fulltext |