The 'Continuously Morphing' retail TNC during market entry: interpreting Tesco's expansion into the United States
One important element of recent conceptualizations of the distinctive nature and challenges of retail transnational corporations (TNCs) is a focus on the mutual transformation of both the markets entered by the retail TNCs and, reciprocally, of the organizational structures of the firms themselves....
Main Authors: | Lowe, M.S (Author), Wrigley, Neil (Author) |
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Format: | Article |
Language: | English |
Published: |
2010-10.
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Subjects: | |
Online Access: | Get fulltext |
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