Consumer behaviour and sales forecast accuracy: what's going on and how should revenue managers respond?
Since the Lehman's crash in 2008 anecdotal evidence from the Revenue Management Society in the UK suggests that consumer buying behaviour has changed significantly. Consumers are buying different things, at different times and through different channels. As a result forecast accuracy is poor an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2010-08.
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| Subjects: | |
| Online Access: | Get fulltext |