Resonating with the ethical-religious consumer: effective communications within the UK supermarket sector
The supermarket sector is generally regarded as being both responsible and irresponsible with regards to their stance on food consumption. This paper looks at a particular minority of consumers whose great concern is that the food that they consume is produced and marketed ethically. Qualitative res...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2012-03-07.
|
| Subjects: | |
| Online Access: | Get fulltext |