Organizational identiy and capability development in internationalization: transference, splicing and enhanced imitation in Tesco's US market entry
Entry into international markets is a challenging process that fundamentally tests existing capabilities. During this entry process, capability gaps arise that need to be bridged to exploit the commercial opportunity and grow the business. Using a global retailer, Tesco plc, as a case study and empl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2012.
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| Subjects: | |
| Online Access: | Get fulltext |