Narcissism and consumer behavior: a review and preliminary findings
We review the literature on the relation between narcissism and consumer behavior. Consumer behavior is sometimes guided by self-related motives (e.g., self-enhancement) rather than by rational economic considerations. Narcissism is a case in point. This personality trait reflects a self-centered, s...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2014-03-21.
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| Subjects: | |
| Online Access: | Get fulltext |