Operational research practice as storytelling
This paper considers the role of storytelling in operational research (OR) practice. We review the debate on successful OR practice, and adopt the perspective of OR as a process in which OR analysts seek to persuade their clients by means of changing client knowledge. We introduce storytelling in th...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2006-12.
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| Subjects: | |
| Online Access: | Get fulltext |