Marketing in the Internet age: what can we learn from the past?
Examines whether business really is undergoing a revolution or just the latest in a series of incremental changes with the universal and seemingly exponential spread of Internet technology. While it is tempting to regard the Internet as a unique challenge through its dual role as a driver of change...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2003.
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| Subjects: | |
| Online Access: | Get fulltext |