Social networks: the future of marketing for small business
Purpose - The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach - This work draws upon the results of an ongoing research project that is inv...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2009.
|
| Subjects: | |
| Online Access: | Get fulltext |