Social networks: the future of marketing for small business
Purpose - The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach - This work draws upon the results of an ongoing research project that is inv...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2009.
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| Subjects: | |
| Online Access: | Get fulltext |
| LEADER | 00913 am a22001333u 4500 | ||
|---|---|---|---|
| 001 | 80486 | ||
| 042 | |a dc | ||
| 100 | 1 | 0 | |a Harris, Lisa |e author |
| 700 | 1 | 0 | |a Rae, Alan |e author |
| 245 | 0 | 0 | |a Social networks: the future of marketing for small business |
| 260 | |c 2009. | ||
| 856 | |z Get fulltext |u https://eprints.soton.ac.uk/80486/1/JBS.pdf | ||
| 520 | |a Purpose - The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach - This work draws upon the results of an ongoing research project that is investigating the use of new technologies by entrepreneurial growing businesses in the London area. A range of examples from our 30 case study businesses are drawn upon to illustrate some of the opportunities and threats associated with these new marketing priorities. | ||
| 655 | 7 | |a Article | |