Social networks: the future of marketing for small business
Purpose - The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach - This work draws upon the results of an ongoing research project that is inv...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
2009.
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Subjects: | |
Online Access: | Get fulltext |
LEADER | 00913 am a22001333u 4500 | ||
---|---|---|---|
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042 | |a dc | ||
100 | 1 | 0 | |a Harris, Lisa |e author |
700 | 1 | 0 | |a Rae, Alan |e author |
245 | 0 | 0 | |a Social networks: the future of marketing for small business |
260 | |c 2009. | ||
856 | |z Get fulltext |u https://eprints.soton.ac.uk/80486/1/JBS.pdf | ||
520 | |a Purpose - The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach - This work draws upon the results of an ongoing research project that is investigating the use of new technologies by entrepreneurial growing businesses in the London area. A range of examples from our 30 case study businesses are drawn upon to illustrate some of the opportunities and threats associated with these new marketing priorities. | ||
655 | 7 | |a Article |