Social networks: the future of marketing for small business
Purpose - The authors review recent developments in online marketing strategy that demonstrate the growing power of online communities in building brand reputations and customer relationships. Design/methodologies/approach - This work draws upon the results of an ongoing research project that is inv...
Main Authors: | Harris, Lisa (Author), Rae, Alan (Author) |
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Format: | Article |
Language: | English |
Published: |
2009.
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Subjects: | |
Online Access: | Get fulltext |
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