Enhancing Production Performance and Customer Performance Through Total Quality Management (TQM): Strategies For Competitive Advantage
During the past two decades, Total Quality Management (TQM) programmes have been implemented in many organizations. A strategy of high quality leads to a sustainable competitive advantage. This paper examines the importance of incorporating TQM in the Malaysian manufacturing industry. The study meas...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |