Using Group Brainstorming in Industrial Design Context: Factors Inhibit and Exhibit

Brainstorming is a series of procedures designed to maximize the productivity of groups. This study examines two main factors, production loss and ownership of the topic that influence the performance in group brainstorming. 115 groups from 6 different universities have participated in this experime...

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Bibliographic Details
Main Authors: Mastor, KA (Author), Ramli, NM (Author), Sanusi, ZM (Author), Yusof, WZM (Author), Zainol, AS (Author)
Format: Article
Language:English
Online Access:View Fulltext in Publisher