Improving Satisfaction: The Importance of Ownership of the Topic under the Group Brainstorming Technique

Designers always start to make ideation through brainstorming technique. Experience of satisfaction would determine the successful of the group performance. This study attempts to explain how personality traits influence satisfaction through the sense of ownership. Results showed that ownership of t...

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Bibliographic Details
Main Authors: Azahari, MHH (Author), Ramli, MF (Author), Sanusi, ZM (Author), Zainol, AS (Author)
Format: Article
Language:English
Online Access:View Fulltext in Publisher