Understanding Cultural Heritage Visitor Behavior: The Case of Melaka as World Heritage City
Visitors' interests traveling to Melaka have increased recently and expected to continue. Melaka recorded one of the highest tourist arrivals ever in 2012 at 13.7 million tourists. Despite this trend, very little is known about individuals who visit cultural heritage sites. Evidence suggests ma...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |