Assessing Consumers' Perception, Knowledge and Religiosity on Malaysia's Halal Food Products
Malaysia's Halal food market is worth RM36.63 billion or 6.3% of nominal GDP (2009 prices). Malaysian SMEs are now at par with the major international businesses because of Malaysian Halal logo. It has global markets accessibility and perceived as premium products. About 62.6% of the Malaysia p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |