An Evaluation of Malaysian Female Consumers' Attitude Scale towards Buying Fashion Branded Goods
Guided by the Theory of Reasoned Action, the self-developed measures were designed to measure the Malaysian females' attitude towards buying fashion branded goods. The basic premise of the theory was that consumers were affected by several factors that shape their attitude and intention towards...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |