Smartphone's Application Adoption Benefits Using Mobile Hotel Reservation System (MHRS) among 3 to 5-star City hotels in Malaysia
The explosion of technology in hotel industry has promoted the appearance of adoption of Smartphone's Application as part of hotels new marketing strategy. Hotels annually spend a huge portion of investment on maintaining this Smartphone's application benefits to their guests but the appli...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |