Internal Market Orientation Framework as a Source of Improving Service Quality within the Malaysian Hotel Industry
This paper is developed as a means to discover the importance of improving service quality within the Malaysian Hotel Industry. To support that contention it was found that there are a number of methodologies or approaches that can be used to improve service delivery. Recent publications show that t...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |