Exploratory study of a crisis commander's perspectives on the role and value of public relations in crisis management

This is an exploratory study into understanding the dominant coalition perspectives on role and values of public relations in crisis management in an energy company in Malaysia. In this study, the senior public relations of the energy company reports directly to the crisis commander (CC) in times of...

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Bibliographic Details
Main Authors: Kaur, K (Author), Tazin, SNM (Author)
Format: Article
Language:English
Published: 2017
Online Access:View Fulltext in Publisher