Exploring the role of physical prototypes during co-creation activities at LEGO company using case study validation

This study explores the application of physical prototypes to facilitate co-creation activities involving different stakeholders through a case-study analysis. It investigates how physical prototypes support the work of LEGO team at PG2 Front End Design Department (PG2FEDD) in co-creation processes....

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Bibliographic Details
Main Authors: Isa, SS (Author), Liem, A (Author)
Format: Article
Language:English
Published: 2020
Subjects:
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