Universities and export market orientation: an exploratory study of UK post-92 universities
Purpose-The purpose of this paper is to explore how post-92 UK universities perceive and manage market orientation (MO) in their export operations of educational services to international students (i. e. export market orientation (EMO)) in the context of international student recruitment.
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Online Access: | View Fulltext in Publisher |