Universities and export market orientation: an exploratory study of UK post-92 universities
Purpose-The purpose of this paper is to explore how post-92 UK universities perceive and manage market orientation (MO) in their export operations of educational services to international students (i. e. export market orientation (EMO)) in the context of international student recruitment.
Main Authors: | , , , |
---|---|
Format: | Article |
Language: | English |
Online Access: | View Fulltext in Publisher |
Summary: | Purpose-The purpose of this paper is to explore how post-92 UK universities perceive and manage market orientation (MO) in their export operations of educational services to international students (i. e. export market orientation (EMO)) in the context of international student recruitment. |
---|---|
ISBN: | 0263-4503 1758-8049 |
DOI: | 10.1108/MIP-01-2013-0007 |