Corporate social responsibility impact on talent retention among Generation Y

Purpose As the new emerging workforce, Generation Y (Gen Y) is said to be demanding, influential and possessing strong bargaining power. This study examines the impact of corporate social responsibility (CSR) on employee retention among Gen Y in the accounting profession. CSR is widely researched su...

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Bibliographic Details
Main Authors: Puteh, F (Author), Zainee, IA (Author)
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:View Fulltext in Publisher