Relationship and Effect of Entertainment, Informativeness, Credibility, Personalization and Irritation of Generation Y's Attitudes towards SMS Advertising
With the fast growth of mobile phone usage especially among generation Y, companies have taken this opportunity to advertise their products and services through this new medium of interactive marketing. SMS advertising is a good advertising medium or tool to advertise products and services. The obje...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |