Designing architectural marketing capabilities to increase the performance of small and mediumsized enterprises
This study aims to examine the relationship between the components of market orientation, i.e., customer orientation, competitor orientation, interfunctional coordination, architectural marketing capabilities and business performance. Researchers have been trying to find a solution for the gap that...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |