Dimensions of eWOM Credibility on the Online Purchasing Activities among Consumers Through Social Media
Word of mouth (WOM) communication has become a thoughtful information-sharing medium which can affect consumers' buying decisions and attitudes in the direction of product categorizations and brands. Conventional word of mouth (WOM) is an outdated method for sharing thoughts and has existed as...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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2020
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |