Creating a Culture of Sustainability using Mission Statements of Cooperative Organizations

Mission statements are recognized as effective strategic management tools that influence firms' performance. The evolution of a culture of sustainability begins with a mission statement that strikes a balance between financial performance and social commitments. The clear articulation of sustai...

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Bibliographic Details
Main Authors: Aris, NA (Author), Chik, WMYW (Author), Othman, R (Author), Rahman, SA (Author)
Format: Article
Language:English
Published: 2016
Subjects:
Online Access:View Fulltext in Publisher