Primary Analysis of Co-Creation Method: A Conceptual Framework for Malaysian Interactive Product Development

Nowadays, the co-creation method has become a new development trend in the era of technology. Towards this scenario, design industry firms currently have transformed their development strategy from a good-dominant into service-dominant and more attention given to end-users in the development process...

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Bibliographic Details
Main Authors: Abidin, SZ (Author), Jantan, R (Author), Kamaruddin, N (Author)
Format: Article
Language:English
Published: 2020
Subjects:
Online Access:View Fulltext in Publisher