Design Focus Group as a Controlled-Experiment Setting
This paper argues the flexibility of focus group in Design research as a controlled-experiment setting to study Designerly Intuition at concept-stage decision making. This paper outlines the focus group design in terms of the types and structure considerations and the moderator factor. Finally, the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |