Examining Influencer Marketing Practices and Disclosure in Malaysia
Recent times have seen social media influencers becoming the foundation of 'influencer' based marketing practices. This phenomenon raises certain legal concerns, including the issue of disclosure. This study examined influencer marketing practices in Malaysia on Instagram and explored Mala...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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2020
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |