p State of Art of the Persuasive Technology using Social Media for Behaviour Change in Malaysia
Persuasive technology is an evolving form of behaviour change agent that is becoming more popular with the emergence of social media. In 2020, 81% of Malaysians are active social media users who contribute to the escalation of behavioural changes using online platforms. This paper provides a verifia...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |