THE STRUCTURAL RELATIONSHIPS OF EXPERIENCE QUALITY, TOURIST SATISFACTION AND DESTINATION LOYALTY: THE CASE OF PANGKOR ISLAND, MALAYSIA
Previous studies show that a superior tourist experience would lead to travel satisfaction and develop loyalty towards a destination. However, the role and influence of experience quality on tourist behavioural intentions have yet to be thoroughly scrutinized. This study aims at examining the experi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |