SMALL AND MEDIUM ENTERPRISES (SMEs) FUTURE DEVELOPMENT: A COMPREHENSIVE REVIEW ON CUSTOMER RETENTION PROGRAMME IN RETAINING CUSTOMER LOYALTY
Customer retention programme is a marketing strategy that aims to increase customer loyalty by giving benefits. This study aims to analyse the advantages and disadvantages of the types of customer retention that may help to foster business among small and medium enterprises (SMEs) future development...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |