STRATEGIC POLICIES FOR SMALL AND MEDIUM BUSINESSES IN MARKETING THROUGH E-COMMERCE
Previous literature on the Theory of Planned Behavior suggests that attitudes, subjective norms and behavioral control have a significant effect on behavioural intention including the e-commerce marketing intention by small and medium businesses. More recent studies noted that behavioral control, sp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |