Market Orientation and Innovation Ambidexterity: A Synthesized Model for Internationally Operated Herbal-based Small and Medium Enterprises (HbSMEs)
Given the adverse impacts of globalization together with technological advancement and rapidly changing customers' lifestyle, firms have no option but to give consideration and re-evaluate the way they do things to attain a competitive advantage. Dynamic capability in Herbal-based Small and Med...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | View Fulltext in Publisher |