Conceptualizing a Schematic Grid View of Customer Knowledge from the Johari Window's Perspective

Interest on customer knowledge management has been escalating over the past decade with various frameworks and models were suggested to improve organizational profit and performance. Nevertheless, the more fundamental and micro aspect of individual employee-customer interaction is often neglected. T...

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Bibliographic Details
Main Authors: Abd Razak, N (Author), Hamzah, MI (Author), Hassan, F (Author), Othman, AK (Author), Yunus, NAM (Author)
Format: Article
Language:English
Published: 2015
Subjects:
Online Access:View Fulltext in Publisher