Editorial-Marketing Science and Big Data

by Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R
Published 2017

Marketing and Data Science: Together the Future is Ours

by Chintagunta, Pradeep, Hanssens, Dominique M., Hauser, John R
Published 2020

Phenomena, theory, application, data, and methods all have impact

by Hauser, John R
Published 2017

The Strategic Implications of Scale in Choice-Based Conjoint Analysis

by Hauser, John R, Eggers, Felix, Selove, Matthew
Published 2020

Identifying Customer Needs from User-Generated Content

by Timoshenko, Artem, Hauser, John R
Published 2020

Identifying Customer Needs from User-Generated Content

by Timoshenko, Artem, Hauser, John R
Published 2019