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Schreier, Martin
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Search Results - Wiley Blackwell
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Wiley Blackwell
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1
Extending lead user theory: Antecedents and consequences of consumers' lead userness
by
Schreier, Martin
,
Prügl, Reinhard Wilhelm
Published 2008
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Blackwell
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2
The value increment of mass-customized products: An empirical assessment
by
Schreier, Martin
Published 2006
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Wiley
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Blackwell
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3
Complementing mass customization toolkits with user communities: How peer input improves customer self-design
by
Franke, Nikolaus
,
Keinz, Peter
,
Schreier, Martin
Published 2008
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Wiley
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Blackwell
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4
Finding Commercially Attractive User Innovations: A Test of Lead-User Theory
by
Franke, Nikolaus
,
von Hippel, Eric
,
Schreier, Martin
Published 2006
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Wiley
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Blackwell
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5
Finding commercially attractive user innovations: A test of lead user theory
by
Franke, Nikolaus
,
von Hippel, Eric
,
Schreier, Martin
Published 2006
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Wiley
-
Blackwell
...
”
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6
Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design
by
Franke, Nikolaus
,
Keinz, Peter
,
Schreier, Martin
Published 2008
“
...
Wiley
-
Blackwell
...
”
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NDLTD
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Author
Schreier, Martin
Franke, Nikolaus
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Keinz, Peter
2
von Hippel, Eric
2
Prügl, Reinhard Wilhelm
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