Self-Reflection and Articulated Consumer Preferences

by Hauser, John R., Dong, Songting, Ding, Min
Published 2014

Recommending Products When Consumers Learn Their Preference Weights

by Dzyabura, Daria, Hauser, John R.
Published 2020

Response to Comments on "Website Morphing"

by Hauser, John R., Urban, Glen L., Liberali, Guilherme, Braun, Michael
Published 2010

A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)

by Hauser, John R.
Published 2012

Morphing Banner Advertising

by Urban, Glen L., MacDonald, Erin, Bordley, Robert, Hauser, John R., Liberali, Guilherme
Published 2014

Learning from Experience, Simply

by Lin, Song, Zhang, Juanjuan, Hauser, John R.
Published 2015

Consideration-set heuristics

by Hauser, John R., Hauser, John R
Published 2017

Unstructured Direct Elicitation of Decision Rules

by Ding, Min, Hauser, John R., Dong, Songting, Dzyabura, Daria, Yang, Zhilin, Su, Chenting, Gaskin, Steven
Published 2013