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Showing 1 - 20 results of 40 for search '"marketing science"', query time: 1.18s Refine Results
  1. 1
    Editorial-Marketing Science and Big Data
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    Article
  2. 2
    A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)
    by Hauser, John R.
    Published 2012
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    Article
  3. 3
    Marketing and Data Science: Together the Future is Ours
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    Article
  4. 4
    On brand extension as a signal of product quality
    by Wernerfelt, Birger
    Published 2013
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    Article
  5. 5
    Reputation Inflation
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    Article
  6. 6
    Modeling Dynamic User Interests: A Neural Matrix Factorization Approach
    by Dhillon, Paramveer S, Aral, Sinan
    Published 2022
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    Article
  7. 7
    On the role of the RBV in marketing
    by Wernerfelt, Birger
    Published 2014
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    Article
  8. 8
    Phenomena, theory, application, data, and methods all have impact
    by Hauser, John R
    Published 2017
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    Article
  9. 9
    Why Do Salespeople Spend So Much Time Lobbying for Low Prices?
    by Simester, Duncan, Zhang, Juanjuan
    Published 2017
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    Article
  10. 10
    Response to Comments on "Website Morphing"
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    Article
  11. 11
    Online Display Advertising: Targeting and Intrusiveness
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    Article
  12. 12
    The Sound of Silence: Observational Learning in the Us Kidney Market.
    by Zhang, Juanjuan
    Published 2011
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    Article
  13. 13
    Probabilistic forecasting with discrete choice models: evaluating predictions with pseudo-coefficients of determination
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    Article
  14. 14
    Stuck in the Adoption Funnel: The Effect of Interruptions in the Adoption Process on Usage
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    Article
  15. 15
    Preference Learning and Demand Forecast
    by Zhang, Juanjuan
    Published 2021
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    Article
  16. 16
    The Perils of Behavior-Based Personalization
    by Zhang, Juanjuan
    Published 2011
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    Article
  17. 17
    Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
    by Braun, Michael, Bonfrer, Andre
    Published 2012
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    Article
  18. 18
    The Reach and Persuasiveness of Viral Video Ads
    by Tucker, Catherine Elizabeth
    Published 2015
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    Article
  19. 19
    Development of demand forecasting model for new product
    by Abu, Noratikah
    Published 2016
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    Thesis
  20. 20
    Advertising to Early Trend Propagators: Evidence from Twitter
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    Article
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