Malaysia 94 Hospitality industry. Hotels, clubs, restaurants, etc. Food service 26 Travel and the state. Tourism 24 Research 22 Learning. Learning strategies 20 Higher Education 18 Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling 17 H Social Sciences (General) 17 Financial management. Business finance. Corporation finance 15 Small business. Medium-sized business 15 Entrepreneurship. Risk and uncertainty 14 Travel and state. Tourism 14 Consumer satisfaction 13 Management. Industrial Management 13 Customer services. Customer relations 12 Food industry and trade. Halal food industry. Certification 12 Travel. Voyages and travels (General) 11 Purchasing. Selling. Sales personnel. Sales executives 10 Study and teaching. Research 10 English language 9 Teaching (Principles and practice) 9 Blended learning. Computer assisted instruction. Programmed instruction 8 Methodology 8 Personnel management. Employment management 8 Waqf. Awqāf. Charities. Endowments 8 Business 7 Educational technology 7 Learning ability 7 NA Architecture 7 Performance. Competence. Academic achievement 7