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  1. 1
    Intended resource inputs into customer relationships
    by Baxter, RA, Kleinaltenkamp, M
    Published 2014
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  2. 2
    How sales people unlock buyer's resources for seller outcomes
    by Zhang, AL, Baxter, RA, Glynn, MS
    Published 2012
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  3. 3
    How do salespeople help make buyer's resources available?
    by Zhang, AL, Baxter, RA, Glynn, MS
    Published 2011
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