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2by P. S. H. Leeflang“... in het vakgebied/de theorie (marketing science) gerubriceerd en besproken. We sluiten af met enkele...”
Published 2000-08-01
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3by John Hauser“...Marketing science seeks to prescribe better marketing strategies (advertising, product development...”
Published 2011-07-01
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9by Eduardo BeiraSubjects: “...Business innovation. Disruptive innovation. Information services markets. Science models. Citation...”
Published 2010-01-01
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