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  1. 1
    Political brand image: An investigation into the operationalisation of the external orientation of David Cameron’s Conservative brand
    by Armannsdottir, G., Pich, C.
    Published 2018
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    Article
  2. 2
    New challenges in brand management
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    Article
  3. 3
    Combining online market research methods for investigating brand alignment: the case of Nespresso
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    Article
  4. 4
    A Brand Image Design Service Model Using the Visual Communication Technology under the Background of Internationalization
    by Fu, L.
    Published 2022
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    Article
  5. 5
    Getting more likes: the impact of narrative person and brand image on customer–brand interactions
    by Chang, Y., Kumar, V., Li, Y., Yan, J.
    Published 2019
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    Article
  6. 6
    Crafting a legacy: investigating the retired athlete brand image
    by Gordon, B.S, Taniyev, O.
    Published 2019
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    Article
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