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Zollo, L.
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Zollo, L.
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Zollo, L.
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1
Combining online market research methods for investigating brand alignment: the case of Nespresso
by
Faraoni, M.
,
Ranfagni, S.
,
Vannucci, V.
,
Zollo
,
L
.
Published 2021
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2
Co-creation experiences in social media brand communities: Analyzing the main types of co-created experiences
by
Caliandro, A.
,
Ciappei, C.
,
Rialti, R.
,
Zollo
,
L
.
Published 2018
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3
Developing software beyond customer needs and plans: an exploratory study of its forms and individual-level drivers
by
Bianchi, M.
,
Marzi, G.
,
Patrucco, A.
,
Zollo
,
L
.
Published 2019
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