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  1. 1
    Cause-Related Marketing i lojalitetsprogram : En kvantitativ studie om cafékunders upplevelse av Cause-Related Marketing som belöning i ett lojalitetsprogram.
    Subjects: “...cause-related marketing...”
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  2. 2
    Cause-related Marketing : A qualitative study into Millennials’ perception
    by Beckmann, Malin, Noll, Florentine
    Published 2015
    Subjects: “...cause-related marketing...”
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  3. 3
    A study of cause related marketing : Key factors for an efficient cause related marketing strategy
    by Pieper, Pia
    Published 2020
    Subjects: “...cause related marketing...”
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  4. 4
    ANTROPOMORFISME KONSUMEN PADA ALAM DAN PENGARUHNYA PADA SIKAP TERHADAP PROGRAM GREEN CAUSE-RELATED MARKETING
    by Dwinita Laksmidewi, Yasintha Soelasih
    Published 2016-08-01
    Subjects: “...anthropomorphism, green behavior, cause-related marketing...”
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  5. 5
    Effects of selected elements of cause-related marketing program on brand choice
    Subjects: “...cause-related marketing...”
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  6. 6
    Cause-Related Sport Marketing and Its Effects on Consumer Behavior
    by Lee, Jae Deock
    Published 2010
    Subjects: “...Cause-Related Marketing...”
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  7. 7
    Is there Need for more Transparency and Efficiency in Cause-related Marketing?
    by Nina Langen, Carola Grebitus, Monika Hartmann
    Published 2011-02-01
    Subjects: “...cause-related marketing...”
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  8. 8
    A LITERATURE REVIEW ON CAUSE-RELATED MARKETING STRATEGIC ORIENTATION IN BUSINESS RESEARCH
    by Marcela Sefora Sana, Tarcza Teodora Mihaela
    Published 2015-07-01
    Subjects: “...cause-related marketing, companies, non-profit organizations...”
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    Article
  9. 9
    Attitudinal Difference toward Cause-related Marketing: The Role of Product Involvement
    by Zhou, Na, 1982-
    Published 2009
    Subjects: “...Cause related marketing...”
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  10. 10
    Cause-related marketing as a win-win strategy
    Subjects: “...cause-related marketing...”
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    Article
  11. 11
    Emotive contents and heuristic cues regarding skeptical consumers
    by Mikyeung Bae
    Published 2020-01-01
    Subjects: “...cause-related marketing...”
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    Article
  12. 12
    Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method
    by Dong-Fei Xue, Shi-Jie Zhao, De-Peng Zhang
    Published 2014-06-01
    Subjects: “...cause-related marketing...”
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    Article
  13. 13
    THE EFFECTS OF CAUSE-RELATED MARKETING FOR CORPORATE TRANSGRESSIONS ON CONSUMER RESPONSES
    by Yoh, Taeho
    Published 2018
    Subjects: “...Cause-Related Marketing...”
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  14. 14
    Effect of skepticism and message abstractness on cause-related marketing campaign evaluation: The mediating role of message engagement
    by Mikyeung Bae
    Published 2020-01-01
    Subjects: “...cause-related marketing...”
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    Article
  15. 15
    Title sponsorship of cause-related sport events
    Subjects: “...Cause-related marketing...”
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  16. 16
    The Effect of Consumer Identity on Marketing Strategy
    by Kim, Sukhyun
    Published 2019
    Subjects: “...Cause-Related Marketing...”
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  17. 17
    A Systematic Review of Experimental Studies Investigating the Effect of Cause-Related Marketing on Consumer Purchase Intention
    Subjects: “...cause-related marketing...”
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    Article
  18. 18
    THE ROLE OF THE RETAILERS IN CAUSE-RELATED MARKETING: A REFERENCE TO THE SPANISH CASE
    Subjects: “...cause-related marketing...”
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    Article
  19. 19
    Influence of Socio‑demographic Characteristics of Consumers on Attitudes Towards Cause Related Marketing
    by Lucyna Witek
    Published 2016-01-01
    Subjects: “...Cause Related Marketing...”
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  20. 20
    企業藝文理念行銷——台灣區初探性研究
    Subjects: “...cause-related marketing...”
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